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Rhetoric of social intervention model : ウィキペディア英語版 | Rhetoric of social intervention model The "rhetoric of social intervention" (RSI) model is a systemic communication theory of how human beings symbolically constitute, maintain, and change social systems (e.g., organizations, societies, and cultures). The RSI model was developed in the writings of communication theorist William R. Brown.〔Brown, William R. (1978). Ideology as communication process. ''Quarterly Journal of Speech,'' ''64''(2), 123-140.〕〔Brown, William R. (1982). Attention and the rhetoric of social intervention. ''Quarterly Journal of Speech,'' ''68''(1), 17-27.〕〔Brown, William R. (1986). Power and the rhetoric of social intervention. ''Communication Monographs,'' ''53''(2), 180-199.〕〔Brown, William R. (2010). Need and the Rhetoric of Social Intervention. Eric Document ED515280.〕 The model provides a framework for analyzing and interpreting social system change and its side effects from a communication perspective. It also suggests a methodology for acting as an intervener to encourage and/or discourage social system change.〔Opt, Susan K. & Gring, Mark A. (2009). ''The rhetoric of social intervention: An introduction.'' Thousand Oaks, CA: Sage Publications Inc.〕 The model offers an alternative approach to understanding social system change by its emphasis on communication as the driver of change in contrast to models that focus on social, political, economic, and technological forces as catalysts for change.〔 The RSI model is envisioned as three communication subsystems that function as starting points for interpreting or enacting social system change.〔 The subsystems, known as attention, power, and need, form the RSI model framework.〔 This entry describes the assumptive foundations of the RSI model. Then it discusses the attention, power, and need patterns of communication that that model identifies as points for generating social system change and continuity. ==RSI model foundations== The beginnings of Brown's RSI model are reflected in three main documents—a book about Will Rogers that reports research on American dream ideology,〔Brown, William R. (1970). ''Imagemaker: Will Rogers and the American dream.'' Columbia, MO: University of Missouri Press.〕 a book chapter that outlines how human beings strategically use symbols to create, maintain, and change symbolic realities,〔Brown, William R. (1972). Language and strategy. In J. Makay and W. Brown, ''The rhetorical dialogue: Contemporary concepts and cases.''(pp. 365-433) Dubuque, IA: Wm. C. Brown Company Publishers.〕 and a journal article in which he sketches the RSI model foundations by theorizing about the process by which human beings strategically use symbols to create, maintain, and change symbolically constructed ideology.〔
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